Information failure is at the root of many problems in the world. People make poor decisions when they are not properly informed, which can have devastating consequences, from personal tragedies to global catastrophes.

For instance, on a personal scale, there are so many flavors of ice cream, and it's hard to know which one to choose. Do you want something classic like vanilla or chocolate? Something fruity like strawberry or raspberry? Or something more unusual like mint chocolate chip or cookies and cream? The dilemma of information failure comes into play when you can't decide which flavor to choose. You might end up choosing something you don't really like, or you might not be able to decide at all.

On a global scale, the spread of misinformation and fake news has led to widespread confusion and mistrust, with serious consequences for public health and safety. For instance, the COVID-19 pandemic has been exacerbated by false claims about the virus and its origins, leading to vaccine hesitancy and the rejection of proven medical treatments.

In both circumstances the stakes are huge and as a result, I'm on a mission to help humanity overcome information failure, in all their shapes and forms that I come across, once and for all.